Web design can be incredibly complicated. From choosing a typeface, to designing a layout, there are a number of important considerations to be made. And each of these will have a fundamental influence on the performance of your website. So should you simply choose the option you like best? Well, not if you want your website to be successful. Instead, this involves research. Essentially, for your website to perform as well as it should, you need to research each decision, so you can make an informed choice about what to use. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses in a range of sectors, across Manchester and the North West. As a result, we have produced this guide to web design and research: the important points/
Web design and research
So when it comes to your website, you will need to put in the effort to research each of your important decisions. This includes:
- navigation choices
- colour options
- call to action buttons
Navigation options
From a fixed navigation bar across the top of the page to a navigation menu hidden underneath a hamburger menu, navigation choices are endless. But they are important.
Navigation bars can help tie your website together, not just for the user, but for search engines too. By linking your pages together properly, search engines can form a better understanding of your website, and this will help it to rank higher on the SERP.
At the same time, navigation options allow a user to quickly and easily navigate to the page or information they need. And this contributes to a positive user experience. Which can mean that your users will be more likely to sign up to your services or buy your products.
As a result, using a intuitive, and creative navigation system can really help your website perform well, and convert more customers. So make sure you thoroughly research the navigation options available, and choose the ones that will suit your users, and your web site.
Colour options
The colour scheme and colour choices you use for your website are far more important than you might initially think. In fact, the colour scheme can be solely responsible for making or breaking your website.
It is imperative that your colour scheme matches your company branding, and any colour scheme you might already be using in your real world business. This is because the colour will unite both the digital media and the real world presence, so that potential customers can feel more secure about trusting your company.
On top of this, there are many schools of thought about how many colours should be used online, and how these should relate to one another. Researching different opinions, and looking at any evidence or data these claims can bring, is a good way to make sure that you make an informed choice. And this choice could have a lasting influence on the effectiveness of your website.
Call to Action buttons
From rectangular buttons, to ovular buttons, coloured buttons and ghost buttons, it can see like the button options for your website are endless. That’s why you should always research into different button options, before settling for the one you prefer. Different button options will be more or less effective, for different purposes, and it is important to choose the button option that will give the results you need.
For more information or advice about web design and research, get in touch with the experts today, here at Pumpkin Web Design Manchester.