Web design and the human connection

When designing and building a new website, or even re-designing your existing website, the users themselves will always be central to what you aim to create. But while you are focusing on providing a positive user experience, are you also thinking about building a human connection? Because you should be. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and clients across Manchester, and the surrounding area, in a variety of industries. We provide high quality web design and web marketing solutions, that can make a huge difference. As a result, we have produced this guide to web design and the human connection.

Using your web design to forge a connection with your customers is a great way to grow your business. This is because potential customers that connect with your design and content will:

Be more likely to purchase- positive emotions related to the company or brand will make it much easier for people to take the leap of faith and try out your products or services. Which means that web design that can foster a human connection, will help your business grow.
Find it easier to trust your company- if your website shows off the team behind the company, and uses video content to talk about company goals and aims, people will find that your message really resonates with them. And if they like you, they will find it much easier to trust in your company.
Have a more enjoyable browsing experience- if your website is focused on the human aspect of what you do, you will find that users enjoy their browsing experience a lot more. And this positive experience will also lead to more sales.

Designing a website to promote the human connection

So now we know why building this human connection is important, let’s look at practical web design tips that can actually help to achieve this.

Use emotive imagery- Websites are visual based. So you need to foster this human connection through your choice of professional imagery. Stale stock photos really do not capture any emotion, or anything real. So you will need to invest in your own professional imagery, to really evoke an emotional response. Whether you want your website visitors to laugh, or cry, you will need imagery to achieve this.
Use testimonial content- To promote a human connection, you could use some human examples. Get real, honest testimonials from your previous customers, as this will help your potential customers relate to their experiences and trust their judgement.
Use professional video content- If an image can tell a thousand words, professional video content can deliver a million. Using professional video content you could build a human connection through company story videos, client testimonials, or even just behind the scenes content. But your video content needs to be rel and genuine, to help potential customers really connect with you.

For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.