When it comes to creating stunning websites that grab attention, and get results, we are the experts, here at Pumpkin Web Design Manchester. And we work with a range of companies around Manchester and the surrounding region to provide stunning web design solutions. This means that we always stay up to date with the latest web design trends and developments. And also keep our own research up to date. Much of our research focuses on the user experience, and how to make sure websites are geared towards the user. As a result, we have produced this guide to web design choices for a positive user experience.
Web design choices for a positive user experience
Web design choices include layout, colour, imagery and typography, as well as whole site design and menus. This means that there are a whole plethora of decisions to be made before you can begin designing a website for your company or business. And these choices can be overwhelming. Especially when these choices will have an impact on the overall effectiveness and usability of the website. So let’s take a look at each choice in turn.
Layout
The layout of your website is one of the most influential considerations. From one page scrolling website, to static 5 page websites, there are endless ways to lay out your content across a range of different website structures. But whatever you decide, you need to make sure that your website layout is focused on providing a positive user experience. This means that your users will get what they need from your website, quickly and easily. As a result, you should consider:
- makes use of whitespace- this is the negative space between elements, and it can help keep balance across your website
- is logical- start with the most important aspects or elements at the top, where your users will see it first
- is easy to use- a confusing website layout will just make your users leave
Colour
One of the most important web design choices for a positive user experience is colour. Colour can be used:
- for the background of the website
- for the text
- for the menu
- to categorise information
So it is essential for your colours to work well together, without giving your potential customers a headache. And its also important to remember that relying on colour alone for categorizing content, can be a bad idea. Some people are colour blind, and may not be able to tell one category from another. So always consider your users first.
Imagery
Images on your website also need to contribute to a positive user experience. This means:
- making sure your images are responsive to screen size and orientation
- compressing your images so they load quickly
- using professional images that show off your products or services in the best possible manner
Typography
Finally, another of the essential considerations for your web design should be your typography. And it is essential that the needs of your users are paramount to your design choices. This means that your typography:
- should be fully legible on all devices
- should help break up blocks of text by using different fonts and sizes for headings
- should suit the style of your website
For more information or advice, get in touch with Manchester’s leading professionals, here at Pumpkin Web Design Manchester.