When it comes to web design, you’ll probably spend a lot of time thinking about your colour scheme. And rightly so. If you choose the wrong mix of colours, you could negatively influence the user experience, and observe an increase in the bounce rate. And at the same time, an attractive colour scheme can make your website seem more professional, and more positive. Which in turn will lead to more sales and more conversions. Here at Pumpkin Web Design Manchester, we are web design experts. And we work with companies across Manchester to provide top quality web design services, that really get results. As a result, we have produced this web design colour scheme checklist.
Choosing the web design colour scheme: A checklist for lasting success
- Does your colour scheme match your branding? The first question that you should consider when thinking about your colour scheme, is whether it will match your company branding. It is essential that your company branding is evident throughout the web design. And if your company has clear company colours, these should be present as part of the colour scheme. As a result, the print media, and real life presence of the company, will match the online design, and make for a more memorable experience.
- Does your colour scheme use too many colours? When it comes to a colour scheme for web design, you need to only choose up to three colours to use. Maybe four. Anymore than this and you risk creating a website that is hard to focus on, as there are too many colours, in too many places. As a result, your website will not get a lot of attention, and will experience a higher bounce rate.
- Does your colour scheme make use of contrast? This is a really simple one, but it is often still overlooked. For your website to be remotely usable, you need to make sure the background, and the text, do not blend into one another. As this can make it really hard to read, and almost impossible to create a positive user experience. In fact, websites with poor contrast are likely to experience a higher bounce rate than others and miss out on conversions.
- Does your colour scheme flow? Transitions from one colour to another should be smooth and flowing. Not jolting and jarring. Unless of course you are aiming for visual disruption as part of your branding. However, the one exception to this is the Call to Action Button. It is helpful if this is designed in such a way that it contrasts with the rest of the colour scheme, to draw the users attention.
- Does your colour scheme include the navigation bar? Extending your colour palette to the navigation bar can be a very influential technique to allow users to easily and quickly find the information or page they need. And the faster they achieve this, the better the user experience you are providing. So why not use your secondary or tertiary colours to help colour code your navigation bar?
For more information or advice about choosing a web design colour scheme, get in touch with Manchester’s web design experts today, here at Pumpkin Web Design Manchester.