In our latest blog we explored the design features for business to business company websites. So, let’s take a look at business to consumer company websites. These are companies that are directly aiming to sell to the consumer. But what are the important web design features for business to consumer companies? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about web design for consumer facing businesses.
What are the important web design features for business to consumer companies?
If your business is aiming to sell products or services directly to the consumer, there are some key web design features to consider. These include:
- High quality imagery- consumers may be using your website for a multitude of reasons. From finding out more information, to general browsing, your website users may not even be thinking about buying, booking or signing up just yet. But with stunning imagery you can tip the scales in your favour, and increase the chances for profit. Stunning imagery captures the interest of your potential customers or clients, while also showing off your products or services to a high standard, which can help to build consumer trust. This is effective for spurring impulse purchasing as well as for persuading other customers or clients.
- Call to action buttons- any consumer facing website would not be complete without effective call to action buttons. These are the buttons that directly link to product or services pages, or allow your potential customers or clients to sign up with just one click. Without call to action buttons, the conversion ratio would suffer dramatically. But, your call to action buttons need to be well designed for the best possible results. This means that they need to be the right colour, size, and shape, used in the right position, to attract attention and stand out. And at the same time, the right text needs to be used to to invoke the user to action, often immediately. Phrases like “buy now” or “sign up instantly” can be very effective for creating urgency and increasing the conversion ratio.
- Effective layout choices- whenever a potential customer or client lands on your website, they have particular expectations about the design and style. You should aim for a clear and consistent layout across your website to meet these expectations and ensure a positive user experience. From split screen design to grid layouts, and even single page scrolling websites, there are a wide variety of layouts to choose from. Make sure your website layout reflects the style of your company as well as your company branding and persona.
For more information or advice about professional web design for consumer facing companies, get in touch with the professionals today, here at Pumpkin Web Manchester.