At this time of year, home improvements and renovations are more popular than ever. And if your company is in this industry, it could be time to evaluate your website. There are some key features that home improvement companies should include as part of the web design, and these can make all the difference to long term success online. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you need to know about effective web design features for home improvement companies.
What are the important web design features for home improvement companies?
Home improvement companies may provide services to fit new kitchens, bathrooms or take care of home renovations. Others in the home improvement industry may alternatively provide products that are essential for home renovation projects including fixtures, tiles, flooring and furnishings. While this range is broad, there are a number of effective website features that should be applied effectively for all home improvement company websites. These include:
- Clear navigation menu and search function
- Professional imagery
- Reviews and testimonials
Clear navigation menus and search functions for home improvement companies
Home improvement companies should provide a well designed navigation menu and a search function. This can bring a number of benefits and advantages, including:
- Improving the user experience- allowing potential customers or clients to find the information, product or service they are looking for quickly and easily is a very effective way to improve the user experience. This means that your website users are likely to stay on the website longer, and form a better opinion of your company.
- Structuring the website- by using a clear navigation menu and categorising content effectively, by type, room or decor, you can not only aid your website users but you can also ensure that your website is structured effectively. This brings practical benefits for website performance too.
Professional imagery for home improvement company websites
Another common and essential feature for home improvement company websites is the use of imagery. Whether you offer a service, or provide home improvement products, showing off what your company can offer with stunning, professional, high quality imagery is an absolute must. Not only do images make your website more visually interesting, grabbing attention and interest, but these also help to show what your company can offer. and this can be much more persuasive to your potential companies and clients, helping to increase sales and sign ups.
Reviews and testimonials for home improvement company websites
Finally, using reviews or testimonial content is a popular web design feature for many home improvement company websites. These allow potential customers and clients to see real life reviews from real people who have purchased your products or used your services. This can be a very persuasive feature for your website and helps to build trust, and boost sales.
For more information or professional web design and company branding solutions, get in touch with the professionals today, here at Pumpkin Web Design Manchester.