With Black Friday coming up in just a few days time, you might be thinking that your eCommerce website has left it too late to update. And while you may miss out on the Black Friday sales rush, in the past few years, seasonal sales through December and January have become increasingly extended. This means that you can still set up your website with visual offers and sales information, funneling the seasonal traffic to the products you want to sell, with deals in time for Christmas. But how should your website be designed to succeed at this? And what are the most important web design features for seasonal sales? Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about creating seasonal sales offers for your website.
What are the most important web design features for seasonal sales?
Deals and offers are a brilliant tool for retailers and companies that sell products online, but at this time of year, this becomes even more important. To highlight the seasonal sales as part of your website, there are some important design features you should consider. These include:
- Above the fold advertisements- to really grab the attention of your website users, and to emphasize the savings they can make, you should consider advertising the ales or offers above the fold. This can be part of the above the fold design, combining professional product imagery with explanatory text, and a call to action button that is hard to miss. Alternatively, you could consider a banner advertisement, but this can look dated or old fashioned if it is not designed effectively. Whichever option you choose, make sure that the product imagery, the call to action button, and the discount percentage or price make up the first three things that any potential customer sees when they land on your website.
- Call to action buttons- While a call to action button should be used as a significant part of your above the fold advertisement, these will also need to be positioned further down your landing page too, as well as at other points of the purchasing journey. As a result, it is important to consider the design of these. Make sure that the instructions and outcome are clear, to remove any doubts or confusion for your potential customers. These should also be designed in contrasting colours to really grab attention, and be perfectly positioned to capture attention. Some companies even indicate the percentage saving as part of the call to action, to entice users to click through.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.