Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about creating the perfect website for your health based company.
What are the different types of health based companies?
Health based companies can encompass a few different industries, yet some of the main web design considerations will be the same. These different types of heath based companies can include:
- Medical health
- Health and fitness
- Health and beauty
- Health foods
What are the important considerations when designing a website for health based companies?
When designing a website for any health based company in any industry, there are a number of important factors to take into account that can make or break your website. These factors include:
- Building trust
- Data visualization
- Search and navigation structure
Web design for health based companies should build trust
Whether your website user is looking for genuine medical advice, or for the perfect professional to administer health and beauty treatments, building trust is an essential component. For potential clients or customers, choosing the right company or business can be essential not just for great results, but also for safety and security. Health based companies tend to have much more responsibility than a retailer for example, and in order for first time customers or clients to choose your business, they need to know they can count on you. As the website acts as the clear visual representation of your brand online, it only makes sense that will need to be designed with trust in mind. You should consider:
- Using real imagery and photos of what you do and who you are
- Adding testimonial content to your website including video testimonials and links to third party review sites too
- Adding your professional credentials
Health based company websites need to use visual data
Data can be a great tool for showing off just how great your services are, and how trustworthy your company is. But this data can also be heavy and hard to read through for your average consumer or client, and difficult to put into context. However, on your website you can make this much easier by visualizing this data instead. This may mean using info-graphics to provide data driven details about your services or products, or simply using typography and imagery to present your data in a more visual way, instead of standard text paragraphs.
Web design for health based companies should use an effective search and navigation structure
When people land on your website, they may be looking for specific information or details about a product, service, treatment or procedure. And because of the nature of the inquiry its essential that your website is equipped to direct website users to wherever they need to be as effectively and efficiently as possible. This means ensuring that:
- The navigation bar and menu is effectively categorized
- The search bar is well positioned and easy to use
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.