One of the major problems companies face is getting new customers to trust in them. And trust the products or services they provide. It used to be simple for small or local businesses to gain new customers simply through word of mouth. But in the digital age, competition has grown exponentially. As a result, creating a company website, and digital presence that is geared around building this trust, is essential. And here at Pumpkin Web Design Manchester, as Manchester’s leading web design experts, this is something we excel at. We work with a wide range of customers and clients around the region to provide web design solutions that get results. And this is our guide to web design to build trust.
Web design to build trust
Building trust by creating a quality website is not as challenging as it might seem. In fact, it simply involves:
- using video content
- adding a review or testimonial section
- building and maintaining a social media presence
- being listed on independent review sites, like TrustPilot
Using video content
It is much easier for your potential customers to put their trust in you, if they can see you. And in the digital age, video is the next best thing. Producing a professional company video can help customers get to know the people behind the brand, and make a more informed judgement about your company. From your body language, to your tone, viewers will form an opinion about the person on the screen, and this will have a knock on influence on their opinion of your company as a whole.
Video can help establish a genuine connection to your customers, and this means they will be far more likely to trust you.
Video content can make for a great centerpiece for your landing pages. Or it can be used effectively on the page it most relates to, like the product page, or the about us page.
Review or testimonial sections
Adding customer reviews and testimonials to your website can be incredibly persuasive for potential customers who may still be sitting on the fence. Whether you add these to the landing page, or to the sidebar or footer of each page, they need to be used in a way that will allow your website visitors to take notice. And designing the element for these reviews to make sure it stands out from the rest of the page, is a really good idea.
Social media
In addition, to build trust with your customers, your website needs to be active on social media. This can help show your customers that your company is still in action, and is responsive to new developments and inquiries. It also makes it much easier for your customers to get in touch with you, and find out more information about your services. The timing and quality of your responses will determine how reliable and trustworthy your visitors think your business is. So make sure to always keep it professional.
For more information or advice about professional web design to build trust, get in touch with Manchester’s leading professionals today, here at Pumpkin Web Design Manchester.