When it comes to quality web design, it can be easy to get caught up in the design aspects, and the functionality, and forget about your purpose. If you are a company or business owner, the main aim of your website should be to increase sales or service users. Whether you want to sell your products, or attract more people to sign up to your services, your website needs to be focused on this aim. And this will show through your web design choices. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and businesses around Manchester and the surrounding region to deliver professional web solutions that make a difference. As a result, we have produced this guide to web design to grow your business.
Web design to grow your business
If you plan to design and create a website that is geared around growing your business, the points of focus are two-fold.
- First of all, your website needs to sell your company, your products and your services really well. You need to create a website that persuades users to part with their money, and really believe in your company and what you can provide.
- And secondly, you need to use your website as a way to generate interest from a wider range of people. Either geographically, or demographically.
Web design and salesmanship
Let’s start with the first aim. If your website is aiming to make more sales, or get more sign ups, you need to use your web design as a sales tool. This can include:
- Designing call to action buttons with compelling copy, located in obvious places, that can grab attention- These call to action buttons can guide your user straight from the landing page to the products page quickly and easily. If you make life easy for your users, they are more likely to buy or sign up, because of the positive user experience.
- Using stunning professional imagery- Imagery can really sell your products. In fact, it is way more effective than text alone. And choosing high quality, professional images shows not only the pride you have in your products, but also the value and quality of the product itself. Which makes users far more likely to commit. You should use imagery throughout your website, with a special focus on above the fold content on the landing page, and product pages.
- Reviews and testimonials- Including an element devoted to reviews and testimonials can make it easier for potential customers to trust your products and services. Both the purchasing pages and the landing page can use a testimonial section to promote sales.
Web design and website reach
If you want your website to reach more users, there are several things you can do, off page. This includes marketing and social media advertising campaigns. But within your website, you can also effect the reach of your website. This involves creating a new landing page for each region you want to tackle. From Manchester, to Salford, to Stockport and Warrington, a different landing page devoted to each specific region, can be fully optimised to help your website reach more customers through the organic search results. This can really help to grow your business by increasing the amount of potential traffic.
For more information or advice about web design to grow your business, get in touch with the experts today, here at Pumpkin Web Design Manchester.