Creating a functional, and visually attractive website is the principal goal for many web designers. But what about the users themselves?Where do they fit into the planning process? Well, planning and creating a website that is specifically designed to meet user needs, will actually increase the chances of your websites success. So how do you design a website with the users in mind? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we provide top quality web design support for companies and businesses around the region. With a special focus on meeting user expectations. As a result, we have produced this guide to web design to make your users happy.
Web design to make your users happy
Designing a website that will meet your users needs, requirements and expectations is all it takes to make your users happy. And happy users are much more likely to purchase from your company, use your services, or sign up to your email list. As a result, anticipating your users needs and expectations, and then creating a website that can meet these, is the perfect recipe for success.
Target audience personas
To understand your users, you need to understand your target audience. And know who you are trying to reach. To do this, you could try and create a target audience persona. This involves understanding exactly who uses your products and services, and building a character around this. For more information check out this blog.
The user experience
Once you understand your users, you can begin to plan to meet their requirements. And provide a positive user experience. In general, there are some things that all users will want from your website. And this includes:
- stunning design
- fully functioning website- all links and navigation options working
- quality content that answers their questions
- a well structured website that is easy to skim read
- professional and high quality images
Making this happen
Web design to make your users happy doesn’t have to be complicated. In fact, most of it is about practicalities that you should be taking care of anyway. So to make your users happy, and provide a positive user experience, you should:
- Use colour schemes that are sensible and practical, with a good amount of contrast between the background colour and the text. This will ensure that your website is easy to read, and looks good.
- Use tried and tested navigation methods to make it easier for the user to find the information they need. This needs to be simple so keep the number of options to a minimum.
- Make sure your website loads quickly and efficiently.
- Use professional imagery wherever possible to really make your website become a visual creation. Images are easy to comprehend than text, and you’ll be surprised by the difference images can make to your website performance.
- Use headings appropriately, in order of importance, so that users can skim text to find the information they need.
For more information, or for your own professional web design support, get in touch with Manchester’s leading web nerds, here at Pumpkin Web Design Manchester.