Designing an effective website that effectively defines your brand and showcases your products or services is essential for online success. For food based companies, there are a number of popular design trends that may serve your company well. But what are these web design trends? And how can these be applied successfully? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you need to know about effective web design trends for food based companies.
What are the popular web design trends for food based companies?
Food based companies range from restaurants to bakers, to farm shops. And as such, because of the wide ranging industry areas, there is no one size fits all approach to web design that can secure results on all fronts. However, there are some general web design features that should be considered, and some common design trends that can be very effective. These include:
- Above the fold hero imagery
- Clear categories
Above the fold hero imagery for food based companies
Using professional imagery above the fold, as the primary visual feature, is a design trend known as hero imagery. This is a very effective option for companies across a wide range of industries, but in the food industry, showing off your products, or dishes, is the best possible way to showcase what your company has to offer. This type of imagery can interest and intrigue your potential customers and draw their full attention. In an age of constant distraction, this is crucial for boosting sales or sign ups, for food based companies across the board. As such, hero imagery with high quality original photography has become the number one web design trend for food based companies.
Clear categories for types of food
If you offer multiple types of food product, or service, organising these effectively and logically on your website is a very effective website trend. Categorising food by meal type or ingredients can help your potential customers or clients find the precise information they need, quickly and easily. But this also provides the opportunity for browsing through related recipes or products and may even lead to further sales or sign ups.
For more information or professional web design and company branding solutions, get in touch with the professionals today, here at Pumpkin Web Design Manchester.