Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the North West to deliver stunning web design solutions that can help to transform businesses. As a result, we have produced this guide to the different changes you should make to your website in line with a company rebrand.
What are the most effective website changes to support your rebrand?
If your company is in the process of rebranding, or you are thinking about rebranding soon, you might be wondering how this will impact on your website. It’s essential that your website remains easily identifiable, as the image of your company online. And as such, any rebranding you do will need to be reflected in changes to your website too. These changes can include:
- Website colour scheme
- Updated logo
- Typography update
- Images
Changes to the website colour scheme as part of rebranding
The colour scheme is one of the most common features to change when a brand or company updates. This is also one of the most easily identifiable features of your website too. As a result, when your rebrand includes a change in colour palette, your website colours will also need to be adjusted. This includes the background colour, as well as the accent colours, and any colour features you want to use, including image box outlines and call to action buttons.
Updating the website logo
If your company is rebranding, and this includes a change to the company logo, then it follows that this updated logo also needs to replace the existing one on your website. This can also be a good opportunity to make any changes to the display of your website logo too, which can include:
- repositioning the logo
- resizing the logo
- adding the logo to other page areas, including the footer
Updating the website typography as part of rebranding
The typography used on your website helps establish your brand identity. From quirky and unusual fonts, to serious and handwritten styles, there are a number of effective options to choose from for header typography. If your company has rebranded, and this has taken your company persona or identity in a different direction, changing your typography can help to show this on your website.
Changing website images as part of rebranding
The images you use on your website, whether they are product or service images, or decorative images, will need to be updated after a company rebrand. This will help set the new tone of your company and will ensure that your website changes don’t go unnoticed to return customers or clients. This can also help to change the tone and style of your website visually, as images will be more likely to capture attention and draw interest.
For more information or advice about professional web design solutions for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.