Designing and maintaining a quality website is an obvious goal for many businesses, regardless of size. But creating a website that really connects with your customers and drives traffic and sales isn’t easy. And it’s not something to undertake lightly. Instead, you need to be able to plan out your website, and relate this to your business goals. To really be successful, your website, and your web design, needs to have a purpose or an aim. Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about setting web design goals.
What are the options when setting effective web design goals?
Web design goals can help to make sure that your website is geared towards achieving success, whatever your threshold for success is. This will differ between companies and businesses, and could include:
- increasing company or brand awareness
- increasing sales
- building a marketing list
Increasing company or brand awareness
A website with the goal of increasing brand awareness will be set up differently to one that is driven by sales targets. This means there will be some differences in your web design. And these might include:
- Directing website visitors towards your social media links, rather than a sign up page or a purchasing page- to increase your brand awareness, you would be more likely to focus on growing your community platforms. Which means that your web page will be designed with social media based call to action buttons, such as “share now” or “join in the discussion”, rather than being purchasing focused with buttons like “buy it now”.
- Focusing on brand storytelling and video content- instead of showing off your products and services, you might instead focus on producing story-telling content and video footage that shows off the people behind the company. Increasing positive brand recognition, and building your brand identity.
Increasing sales
If your website is focused on increasing sales, your web design will be extremely important. Your web design can build trust, prove that your company is reliable, and also promote your products or services. As a result, your website should:
- use professional imagery to capture your products or services, and present your company in the best possible light
- use call to action buttons to promote the purchasing process and direct website visitors
- use marketing language to increase sales
- include testimonial sections and elements to promote your brands reliability
Building a marketing list
If the aim of your website is to increase your marketing potential, so that you can market directly to customers who are already interested, you should consider web design that uses:
- clear and obvious call to action buttons, which use positive language and encourage people to sign up
- pop-ups that are well designed and easy to remove, but that also grab attention. You can read more about using pop-ups here.
- content that is worth signing up for
For more information or professional web design solutions, get in touch with the professionals today, here at Pumpkin Web Design Manchester.