Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about the main reasons to avoid a web design trend.
What are the biggest reasons to avoid a web design trend?
Taking on a new website trend can bring advantages, such as keeping your website current, and showing your potential customers and clients that your company is on the ball and trustworthy. But how can you tell when to adopt a new trend? And how can you tell which ones to avoid? Well, these are some of the biggest reasons to avoid a web design trend:
- Not being compatible with your company branding
- Not suitable for your target audience
- Not meeting the expectations of your audience
- Not relevant to the purpose of your website
Company branding and web design trends
Some web design trends will not suit every company. It’s important to always analyse a new idea in light of your own individual company branding. For example, some web design trends will emphasize features and elements that simply aren’t relevant to your brand. While others will subtly alter the style of your website, which might detract from your efforts to create a website based on your brand values. As a result, before choosing a web design trend, make sure it highlights your company persona, and any branding you want to carry forward, which will be associated with your company for a long time to come.
Your target audience
Different companies reach different audiences. And different audiences have different requirements and demands regarding the type of web design they respond to. For example, while a younger demographic might respond well to innovative navigation options, an older audience will prefer the simplicity of a more traditional design. It’s essential that your web design matches the requirements of your users, if you are to increase sales and sign ups.
The expectations of your audience
Similarly, your audience will have their own expectations about your website. These are not necessarily tied to the demographics of your target audience, as many user expectations for website design are universal. However, some web design trends can actually have a negative impact on what your users expect from your web design. And this is something that should be avoided, where possible.
The purpose of your website
The purpose of your website should be at the heart of any decisions you make regarding web design. If your main aim is to sell products, or increase the number of people booking your services, this should be at the forefront of any design choices you make. As a result, any web design trend you decide on, should not effect the design features that are in use to promote this purpose.
For more information about professional web design, or for professional web design support, get in touch with us here at Pumpkin Web Design Manchester, today.