Drawing attention to your website features and important content is an essential aspect of any web design. Animation is a tool or technique that can be applied to help you achieve this outcome. But how can this be used effectively and which website features should you consider animating? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the region, from Blackburn and Stockport, to provide top quality web design solutions that really stand out. As a result, we have produced this guide to everything you should know to make your animation a success, including the specific features you should animate.
So, which website features can be animated?
With many web designers now focusing on minimalist web design, there are often less web design features on the screen at any one time. Minimalism is all about reducing the amount of visual clutter and distractions, to improve the user experience. And websites built with this in mind, will need to consider how animation could fit in with this design principle. Mainly, this will mean animated only one of the features on the screen at any point. This could include:
- the call to action button
- the heading
- images
Animating the call to action button
Every website relies on well performing call to action buttons to guide website users and potential customers through the purchasing or signing up journey. It’s this button that will take them directly to the product page, or purchasing page, for a particular product or service. So this means it needs to stand out. Subtle animation, such as a change of colour, or a bounce, when hovered over, can be a great way to just catch the eye of your website user, and improve your click through rate. Just remember that hover animations will not work on a mobile device.
Animating the headings
Animated text in general is not fun. You don’t want your website to look like a school slide-show. But subtle animation that involves movement or colour fade can be a good way to attract attention back to the screen. Especially if your website user has been idle for a few moments. This can be enough to stop users leaving your website, and keep them engaged.
Animating the images
Animating your images with colour overlays, or transition effects can be very helpful. These transform basic images into something that stands out, and can be a great way to breathe life into your web design.
For more information or advice, get in touch with Manchester’s leading web design professionals today, here at Pumpkin Web Design Manchester.