Creating a quality website for your business or company is time consuming and can be a big commitment. But the results show that being online, and having an online presence, brings in more customers and generates more sales. So it is certainly a worthwhile investment. But, if it is doing an adequate job, why does your company website need a redesign? Well, building a website that ticks all the boxes, just once, is not enough. Designs change and develop over time. And the way that users interact with online content and functionality options also change, depending on new developments. So the only way to keep on top, is to redesign your company website. And here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses in a range of sectors, around Manchester and the North West, to deliver web design solutions of the highest quality. As a result, we have produced to this guide to website redesign.
Why does your company website need a redesign?
When it comes to redesigning your website, the most important thing to do is analyse your existing website. Identifying areas of weakness, will help you understand why the website needs redesigning. Even the best websites will need redesigning in time, as tastes and trends move on. So if your website is performing well, but is still missing something, you need to do a full website analysis. This will explore:
- conversion rates
- design choices
- functionality flaws
Conversion rates
One of the most common reasons for redesigning your website is to boost the conversion rates. If your website is attracting the traffic, but losing out on the conversions, a redesign can go some way towards rectifying this problem. You will need to establish where exactly the visitors are being lost from. This will help you understand exactly why they are leaving. Some possibilities include:
- the call to action not being obvious
- the text being hard to read
- the forms being overly complicated
- lack of a paypal option for sales
At the same time, conversion rates can also be effected by your content. So if you simply redesign your website, and copy and paste the same old content back, you may not notice a difference in your sales. So as well as considering the design features, you should also focus on your content marketing.
Design choices
Another reason for companies to choose to redesign their existing website is because of the design choices. If your website is more than 2 years old, the design, layout, and style could be completely out of date by now. Which means that your website will no longer appeal to website visitors. Following web design trends and styles can make your website more attractive initially, but trends always move on. And if you don’t stay on the ball, you could get left behind!
Alternatively, your company website should reflect your company branding. But if you have had a re-brand, since designing your website, you might find that it no longer fits for your business. And you will need to redesign your website, based on your new branding and new colour scheme.
For more information about website redesign, get in touch with the experts today, here at Pumpkin Web Design Manchester.