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Local SEO describes the process of optimizing and adapting your online presence to increase the visibility of your business to potential customers in your local area. Local SEO is important for businesses that rely on local customers, such as restaurants, retail stores, and service providers. As with general SEO, local SEO is an ongoing process that should be implemented on a regular basis for the best results. We would recommend working on this weekly. So what are the most important weekly tasks to improve local SEO?
What are the important weekly tasks to improve local SEO?
To keep on top of your local SEO, and to help improve search engine rankings, there are a number of weekly tasks you can carry out. These include:
- Checking your Google Business profile
- Asking for reviews
- Improving local citations
- Creating localised content
How can checking your Google Business Profile boost local SEO?
Your business profile on Google is one of the most important factors for local SEO, and checking this weekly can be a great way to boost and grow your business online. Google My Business is an important tool for local SEO, as it allows you to manage your online presence on Google Maps and Google Search. Keep your Google My Business listing up-to-date each week simply by adding new photos, updating your business hours, and responding to customer reviews. This will help to improve the visibility of your business to potential customers in your local area.
How do reviews help boost your rankings?
Asking for reviews from customers or clients you have served each week can be a good way to boost your reviews and ratings on sites like Trust Pilot. This can be a simple email with a link to the review site to make it more likely for your satisfied customers or clients to actually carry out the review. This can be a great way to improve your local SEO as it allows other interested people to see what you can offer, and to place trust in your company. Online reviews are also used by search engines to determine the relevance and authority of your business. As a result, by monitoring your online reviews and responding to any negative or positive feedback you can improve your reputation and boost your local SEO.
What are local citations and how can these be improved?
Local citations are references to your company, or links to your company website, in local pages. This can include things like Google Maps, local directories or even niche specific directories. Yelp, Bing and Facebook can also be very effective for local citations, helping to increase the visibility of your company and boosting traffic to your website. Ranking highly in local directories can help to boost your local SEO, and it doesn’t take long to add your business to a different platform, and check on this, each week.
How can localised content improve local SEO?
Creating local content, such as blog posts or articles about your city or region, can help to improve your local SEO. This can include information about local events, attractions, or landmarks, or profiles of local businesses or organizations. As a result, this type of content allows you to link to other local businesses as well, who may be happy to return the favour.
For more information about professional SEO, web design, or web marketing, get in touch with the team today, here at Pumpkin Web Design. We are Preston’s leading web design and web marketing experts. And we work with companies across the North West, from Southport to Wigan, and even Manchester. to deliver web marketing solutions that really work.